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“Our recent research is clearly indicating that both consumers and organizations are rapidly adopting conversational interfaces. Conversational assistants are becoming the trusted companions of consumers, who increasingly prefer voice assistants as they allow for multi-tasking at their convenience. The research indicates that three years from now, consumers will prefer using voice to other mediums for all interactions in the consumer products and retail sector, whether it is in store, in their cars or in their homes. But it is also clear that organizations should focus on gaining consumer trust. The Open Voice Network is the right initiative to help companies doing the right things, serving consumers in the right way.”

Kees Jacobs | Vice-President for Global Consumer Products & Retail, Capgemini Consulting