Industries

The Open Voice Network has formed several key industry groups to lead research and help the organization determine what and where opportunities for the value in voice are present. Learn more about each industry group below, including responsibilities, meeting times, and OVON Ambassadors who participate in each community.

Table of Contents

  1. Commerce Community
  2. Health, Wellness, and Life Sciences Community
  3. Media and Entertainment Community
  4. Education Steering Team Community

Commerce Community

The Open Voice Network explores the value of voice technology in the retail and consumer goods industries through its Commerce Community.

Led by OVON Ambassadors and Community Co-Moderators Gwen Morrison and Manolo Almagro, the primary responsibility of the Commerce Community is to advise the entirety of the Open Voice Network on the value propositions, use cases, and dependencies, as well as the why, the what, the how, and the legal requirements associated with the ethical use of conversational AI in retail and consumer products.

Other OVON Ambassadors involved with the Commerce Community include Vicki Cantrell, Milan Turk, Wijnand Jongen, Massimo Volpe, and David Roth. The Commerce Community meets during the second Wednesday of every month at 16:00 CET (07:00 Pacific).

Commerce Community Co-Moderators:

photo Gwen Morrison, Partner at Candezent Advisory
A partner with Candezent Advisory, Gwen is the past Co-CEO of The Store, WPP’s global retail practice and serves as a board member of several retail tech start-ups.


photo Manolo Almagro, Managing Partner at Q Division
Manolo Almagro is a 25+ year veteran in retail technology and leads Q Division—a global team of business management consultants, digital commerce and transformative tech experts who help companies choose the best strategies, find the right technology and accelerate digital transformation.

Open Voice Network Ambassadors:

photo Vicki Cantrell, Chief Executive Officer of Vendors in Partnership
A global executive and strategist in the retail industry, engaging stakeholders to collaborate in all aspects of successful new ventures from launch to results, and promoting thought leadership. Deep expertise in building/executing strategies to meet evolving needs, enhance customer acquisition, service and loyalty, and determine optimal organizational structure in ever-changing environments.

photo Milan Turk, Former VP of Procter & Gamble
Working around the world, Milan Turk focuses on sharpening strategy, defining clear action plans, building capabilities, and directing resources to deliver growth. Architect of P&G’s Future of Shopping, Future of Selling and Future of Retailing plans, Milan’s professional passions are delighting the consumer, creating value with customers, and developing great teams. He is naturally curious and believes in constructive disruption. Milan is always looking around the next corner, practicing foresight to bring clarity to what may come next.

photo Wijnand Jongen, CEO of Thuiswinkel.org, President of Ecommerce Europe
Wijnand Jongen is bestselling author of the book ‘The End of Online Shopping: the future of retail in an always connected world’ and highly sought-after keynote speaker alongside his work at the Dutch e-commerce association Thuiswinkel.org and Ecommerce Europe.

photo Massimo Volpe, CEO of Global Retail Alliance
Massimo Volpe has more than a decade of experience in International Retail organizations, learning and innovation. As a citizen of the world, for work and passion, Massiamo dreams to apply his experience to unleash a real wave of inspiration on innovation in the Global Retail sector.

photo David Roth, CEO The Store WPP EMEA and Asia, Chairman BrandZ and BAV Group
Within his many roles, David leads WPP BrandZ, the world’s largest brand equity study. He is a leading authority on digital, Artificial Intelligence and voice recognition in retail. David has authored a number of books and studies, including “A History of Retail in 100 Objects” and “Smart Shopping – How Artificial Intelligence is transforming the retail conversation,” and has been featured on BBC, CCTV China, Phoenix TV China, CNBC, Yale, CKGSB and Cambridge Universities and The World Economic Forum, Davos.

Health, Wellness, and Life Sciences Community

The Open Voice Network Health, Wellness, and Life Sciences Community (HWLSC) will enable consumers and health, wellness, and life sciences professionals to improve the continuum of health through the adoption of open, standards-based voice technology and privacy-protected analysis of voice-based data.

It will achieve this important objective through its global community of industry and technology leaders, exploration of use cases and industry requirements, and extensive educational outreach.

The HWLS is led by Harry P. Pappas, the Ambassador for the OVON Health, Wellness, and Life Sciences Community. The community is made up of individuals and organizations with expertise and experience in the many specialty areas of the health, wellness, and life sciences ecosystem. Members share a common vision: that voice technology will soon be a primary interface to the operational and informational worlds of the HWLS industry, and that artificial intelligence-based analysis of voice data will emerge as an important diagnostic tool.

The Open Voice Network, an open-source community of the Linux Foundation, is a technology- and vendor-neutral organization dedicated to making voice technology worthy of user trust. We do so through the development of standards and usage guidelines for voice technology, and with a focus on voice agent-to-agent interoperability and new levels of personal and clinical privacy for users and their data.

This work is of critical importance to HWLS decision-makers. Voice assistance is increasingly used by consumers to connect to the digital world, to search for and find the answers they need. Voice assistance is a hands-free technology, with substantial hygiene benefits over smeared screens and keyboards. And voice interfaces are fast; on average, we can speak (and be understood, accurately) three times faster than we can type.

In this world, standards for privacy and interoperability are paramount. Standards are required for voice technology to be adopted and trusted by consumers and clinicians within the Health, Wellness, and Life Sciences industries. By adopting voice technology, members of the HWLS will enable their firms to better serve their customer/client base.

The Open Voice Network HWLS Community has two missions:

I) Identification (and exploration) of Value-Creating, Ethical Use Cases:

Within each sub-industry group identified below, the HWLS will encourage the adoption and deployment of voice technology to improve the delivery of patient care and patient safety. We’ll do so by identifying voice technology that respects individual and clinical privacy, is secure, and is trusted at every level of the healthcare continuum.

The HWLS will also work to establish a baseline for ethical use by identifying and examining industry use cases and specific areas where voice has been successfully implemented into the health, wellness, and life science industries.

This work will directly inform the standards and usage guidelines work of the Open Voice Network.

II) Outreach to Consumers:

The HWLS will develop educational programs directed to consumers so that they may understand the need for standards in this new technology sector. Consumers need to feel comfortable in using voice technology as part of their everyday life and to feel secure that their personal information is protected and not used by third parties. Consumers need to be comfortable in purchasing and using voice devices in their homes and businesses to get the full benefit of this revolutionary technology.

You are invited to join one or more of the below-listed industry groups within the HWLS community. We ask that you help us shape this new digital VOICE world. Please share this information with your associates. If you have questions or would like to contact us, please email Harry P. Pappas at harry.pappas@openvoicenetwork.org.

The members of the HWLS and its industry groups will establish goals and guidelines for each of the listed industry groups:

  • 1) Providers
  • 2) Payers
  • 3) Retail Health
  • 4) Urgent Care (Storefront Health)
  • 5) Telehealth
  • 6) Wellness and Nutrition
  • 7) Aging in Place / Independent Living
  • 8) Assisted Living and Nursing Homes
  • 9) Medical Devices and Instruments
  • 10) Specialty Health Providers
  • 11) Biomarkers
  • 12) Pharma
  • 13) Clinical Trials
  • 14) Government, VA, and Trade Associations
  • 15) Mental Health


The governing team of the Health, Wellness, and Life Sciences Community meets on the fourth Friday of every month at 17:00 CET (08:00 Pacific).

Health, Wellness, and Life Sciences Community Ambassadors:

![photo](/img/industries/industries-health-and-wellness-community-co-moderator-harry-p-pappas.jpg#left-thumbnail) **Harry P. Pappas, Founder and CEO of Intelligent Health Association**
Harry Pappas is a successful technology entrepreneur with a strong focus on the health and wellness technology sector. He and his team are the producers of the award-winning Intelligent Health Pavilion™, a technology-centric digital hospital. Pappas is the creator of the i-Home™ and Founder and CEO of the Intelligent Health Association, a global technology-centric organization dedicated to helping members of the healthcare community adopt new technologies while driving down the cost of healthcare.

![photo](/img/industries/industries-health-and-wellness-community-co-moderator-peter-bentsen.png#left-thumbnail) **Peter Bentsen, VP of Aloha Health Network**
Technology innovator, proud Dane and digital Viking, conversational AI and digital health ambassador, patient-, privacy- and security advocate; Peter Bentsen is driven to enable AI for healthcare and life sciences, in particular, to enable scale efficiencies, free up frontline resources to focus on patient-centric, outcomes-based healthcare.

![photo](/img/industries/industries-health-and-wellness-community-ovon-ambassador-bianca-rose-phillips.jpg#left-thumbnail) **Bianca Phillips, Founder of Digital Health Think Tank and Host of The Voice of Law Podcast**
Bianca Rose Phillips is a global digital health law theorist and lawyer, as well as the founder of a Digital Health Think Tank. Her work explores the role of law, philosophy, and ethics (digital health law) in the making of The Digital Health Revolution. She is considered a leading thinker on the future of digital health and the law, recognised globally for her thought leadership in the field. Her ideas attract the biggest minds and companies in digital health.

![photo](/img/industries/industries-health-and-wellness-community-ovon-ambassadors-scot-westwater.png#left-thumbnail) **Scot Westwater, CCO and Co-founder of Pragmatic Digital, Co-founder and Instructor of Voice Masters**
Scot Westwater came to conversational AI and Voice after helping clients succeed in the digital and user experience space for over 20 years. His commitment to helping enterprises use conversational AI to solve business problems and improve customer experience manifests itself in his support of the Open Voice Network, his book (Voice Strategy), talks, articles, and online courses.

![photo](/img/industries/industries-health-and-wellness-community-ovon-ambassadors-esther-checa.jpg#left-thumbnail) **Esther Checa, Innovation Director at t2ó**
Since 2003, Esther has been working in the advertising industry as an expert designer of online marketing products, defining transformation and digital innovation for large brands. She has been a lecturer in the areas of Digital Marketing Strategy, Digital Transformation, Voice Search, Conversational Marketing, Natural Positioning (SEO), Content Marketing, and Online Reputation in Search Engines in several prominent Spanish business schools since 2008. Esther supports different initiatives for women’s visibility in the technology industry, including organizations like Ambassador in Women in Voice Spain, Mujeres Tech, and Women in Tech Spain.

photo Nick Myers, Founder and CEO of RedFox AI
Nick Myers is a TEDx and International Keynote Speaker and has been featured in publications such as PR Daily, In Business Magazine, and the Journal of Digital and Social Media Marketing for his work with Artificial Intelligence and voice assistant technologies.

photo Emre Sezgin, Digital Health Scientist at Nationwide Children’s Hospital
Dr. Emre Sezgin is a scientist focusing on digital health research and development for adult, adolescent, and younger pediatric populations with chronic conditions. His particular interest is in remote care with voice engagement, patient generated health data, digital behavior, and digital health equity and inclusion. He has been a co-investigator in a number of research projects that are funded by federal agencies or national foundations which are building towards combining sensor technologies, mobile apps, voice assistants, conversational AI, and NLP methods to create a multimodal, intelligent, and connected digital health ecosystem for patients and families. His work has been published in leading medical informatics journals and highlighted in national and international media outlets.

Media and Entertainment Community

The Open Voice Network explores the value of voice technology in the media and entertainment industries through its Media and Entertainment Community.

Led by Community Moderator and OVON Ambassador Donald Buckley, the Media and Entertainment Community examines the reach and impact of voice-enabled technologies within the media and entertainment industries. The primary responsibility of the Media and Entertainment Community is to advise the entirety of the Open Voice Network on the growing adoption of voice technology and its use in various forms of media and entertainment sectors across the globe. The research produced by the Media and Entertainment Community is consolidated and made available to the organization and the public at large, as seen in their recent white paper, “The Future of Media and Entertainment Informed by Voice.”

Other OVON Ambassadors active within the Media and Entertainment Community include Janice Mandel, Susan Westwater, and David Roth. The Media and Entertainment Community meets every other Friday at 16:15 CET (07:15 Pacific).

Media and Entertainment Community Moderator:

photo Donald Buckley, Emerging Voice Tech in Entertainment I SVOD AVOD CTV PVOD OTT
As Chief Marketing Officer of Showtime Networks Inc., Donald Buckley led marketing for series including Homeland, Billions and Shameless, Showtime Sports and Showtime Documentary Films. He created and led the marketing organization that launched Showtime’s Streaming OTT service in 2015. Previously, as Warner Bros.’ SVP, Interactive Marketing, Buckley founded its Interactive Marketing department. Among the hundreds of movies released during Buckley’s tenure were the Harry Potter and The Dark Knight franchises. He is a member of the Academy of Motion Picture Arts and Sciences and the Television Academy of Arts and Sciences and currently advisor to a number of media companies and startups in voice-tech, gaming, TV, content, social, data security, app development and research.

Open Voice Network Ambassadors:

photo Janice Mandel, Freelance Communications Consultant + Storyteller
In many writer-communicator roles, Janice is deeply committed to inclusivity and appropriate use of data in voice. She provided years of writing for global consulting firm PriceWaterhouseCoopers, led a health care start-up, and managed content for VOICE Summit 2018 and 2019. She continues to advise start-ups and early-stage firms and take on freelance projects.

photo Susan Westwater, CEO and Co-founder of Pragmatic Digital, Co-founder of Instructor at Voice Masters
After 20+ years leading marketing and digital strategy on the agency and corporate side, Susan shifted her focus to helping organizations understand and capitalize on the opportunity that is conversational AI. She is committed to education through her numerous talks, articles, book (Voice Strategy), online education courses, and work as part of the Open Voice Network.

photo David Roth, CEO The Store WPP EMEA and Asia, Chairman BrandZ and BAV Group
Within his many roles, David leads WPP BrandZ, the world’s largest brand equity study. He is a leading authority on digital, Artificial Intelligence and voice recognition in retail. David has authored a number of books and studies, including “A History of Retail in 100 Objects”; “The Third Era of Digital Retailing”; “Smart Shopping – How Artificial Intelligence is transforming the retail conversation” and has been featured on BBC, CCTV China, Phoenix TV China, CNBC, Yale, CKGSB and Cambridge Universities and The World Economic Forum, Davos.

Education Steering Team Community

The Open Voice Network explores the value of voice technology in the K-12 classroom setting through its Education Steering Team Community.

Led by OVON Ambassador and Community Moderator Julie Daniel Davis, the Education Steering Team Community is for educators using and researching the use of conversational AI for classroom and remote learning. The primary responsibility of the Education Steering Team Community is to advise the entirety of the Open Voice Network on the why, the what, the how, and the legal requirements and ethical use of conversational AI for K-12 education.

The Education Steering Team Community meets every other Wednesday at 15:30 Pacific.

Education Steering Team Community Moderator:

photo Julie Daniel Davis, Instructional Technologist and Founder of Voice in Education Podcast
Fifteen years in the K-12 setting (with her last role being Director of Instructional Technology and Innovation) led Julie Daniel Davis to become an educational consultant, advocate for voice technology use in education, and an adjunct Edtech professor at UT Chattanooga. She is an instructional technology professional development leader/speaker, author, Amazon Alexa Champion, and Bixby Premier Developer. Julie is the founder and host of the Voice in Education podcast that was a finalist in the 2020 Project Voice Awards. Julie was named by EdTech Magazine as having one of the top K-12 IT Blogs for 2015. She was also recognized in 2021 by Amazon Alexa in their “Women in Voice” series.