Mon, Jul 13, 2020
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If you don't trust it, you won't use it. Other than for the simplest of things. More evidence why standards are needed in the world of voice assistance.
Back in February, eMarketer released a study on the state of smart speaker conversational commerce.
Their headline: “Purchases via Smart Speakers Are Not Taking Off.“
A pin-prick on the optimism of voice enthusiasts?
Not so fast, my friends. More a signal of what we, as an industry, must do. (And yes, I’m talking about standards.)
Two important takeaways:
Let’s quote eMarketer:
This echoes the good thoughts from Edison Research’s David Webster at January’s Voice@CES, that a lack of consumer trust will inhibit more advanced voice usage.
It also gives additional credence to the plans of the Open Voice Network, which is working to bring the consumer confidence brought by standards to the world of voice assistance.