Statistics on Smart Phone and Speaker Usage Retailers Cannot Ignore

Wed, Sep 4, 2019

Read in 2 minutes

When 70% of smartphone users talk, will you be ready to listen? The question of AI-voice in commerce is not whether, but when. The latest data shows that the answer to the when question is increasingly apparent.

Statistics on Smart Phone and Speaker Usage Retailers Cannot Ignore

The question of AI-voice in commerce is not whether, but when. The latest data shows that the answer to the when question is increasingly apparent.

When 70% of smartphone users talk, will you be ready to listen?

Voicebot.ai (a proven source of AI-voice commentary and research) published the results of their January 2019 quantitative survey of US voice assistant adoption and usage – on both smart speakers and smart phones. Here are the takeaways retailers need to know.

Put your ear to the ground in voice assistance adoption

66.4 million US adults now own smart speakers. That’s more than 26% of the US adult population and a year-on-year increase of 40.3%.

And while you’re there, listen to the growing sound of commerce

More than 30% of smart speaker owners would like to use their speakers to get answers from customer service departments – and another 30% are open to the idea. That’s a why-can’t-we-get-the-answer-we-want-when-we-want-it cohort of about 40 million US consumers.

From here, that sounds like a meaningful value opportunity for retailers and CPG’s. AI-voice in commerce. Can you hear it coming?