SEO for Brands in Voice

Mon, Sep 23, 2019

Read in 4 minutes

Voice is in its early days and similar to the early browser-war days of the internet, access is limited, lacking interoperability and open usage. One of the most important questions for enterprise users is that of voice-based search.

SEO for Brands in Voice

AI-voice will soon be a primary interface to the internet. We’re on that path now.

We talk to the internet, and it talks back. In time, talk will evolve to dialogue and dialogue will evolve to the give and take of human-like conversation.

Voice is now in its early days. Similar to the early, browser-war days of the internet. Access is limited. Interoperability, nil. Usage is cramped and constrained in walled gardens.

And some very big questions wait for answers.

One of the most important questions for enterprise users is that of voice-based search.

The Open Voice Network has found voicebot.ai to be a good source of informative articles and reports. For the topic of SEO, we look to findings from voicebot.ai’s recent study “Voice Assistant SEO Report for Brands.”

Voicebot’s summary: “as voice assistant optimized content increases, the traditional web search knowledge graphs will be consulted less frequently.”

What did we learn? Three big things. Voice search is big, and getting bigger. It’s being used for a queries that directly impact commerce industries – from getting directions to researching products to getting recipes. And proprietary voice platforms may have their own rules for search – ones a bit different from those on the touch-and-tap internet.

This is but one of the issues being explored by the Open Voice Network, an industry association dedicated to artificial intelligence-enabled voice that is open: standards-based, interoperable, accessible (to all and through all), and secure.

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